Segmentation, correctly applied, has a profound impact on the success of customer-led strategies…

Segmentation, correctly applied, has a profound impact on the success of customer-led strategies…


Industry Background

Established in 1922, our client is the leading healthcare services provider in Asia with operations in 13 countries. The company provides targeted solutions including distribution of pharmaceuticals, medical devices and clinical trial materials, sales and marketing outsourcing, patient-centered programs, and a full range of retail pharmacy services. Through this broad range of innovative tailored services, the company’s objective is to help healthcare companies capture and realize the full market potential of the dynamic healthcare markets in Asia. Privately held and headquartered in Singapore, our client’s employs 10,000 people and serves over 290,000 doctors, hospitals, pharmacies and clinics across Asia.

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