PharmaNET - Sales Force Automation and FFReporting Solution:
A web based Online Field Staff Reporting and sales force automation solution to track the activity of field force. Use of Internet as cost effective channel for communication with the geographically dispersed Field Force, focus on Productivity Improvement and interface with Doctor/Chemist/Stockist, as well as Call Management. Head Office has a complete track of critical Field and Market data.
Key Objectives:

• Online Field Staff Reporting for Control as well as Empowerment of Field Staff

• Better Call Management in terms of Quality and Numbers

• Speed/Lead Time between data capture and MIS reports

• Transparent Communication between Subordinate and Superior

• Capture and analyze secondary sales

• User Friendly System to make quick entries

• Substantial reduction in avoidable Expenses and Over Heads

• XML is used to seamlessly extend it to mobile technology, in future

ROI for Field Force Reporting (FFR) System:

• Improved Operational Transparency and Expense Management

• Better coverage of Doctors/Chemists/Stockist and Control Over Field Staff Activities

• Accurate and Timely information on Competition and Market trends to Top Management

• Impact of Direct Marketing activities to Top Management

• Substantial reduction in Overheads, viz. Phone, Fax, Courier, Data-entry & Validation

• Better Product Performance and Profit Center Analysis

The FFReporting Solutions consist of Core module that includes basic business functionalities like:

• Functional Reporting: Daily calls for doctors/chemists/stockists

• Planning, Monitoring and Contact Management: MSL, Work Plan

• Administrative: Leave Applications, Expenses, Evaluations

• Reports (Online and MIS):

  • DWR Analysis

  • Doctors Covered and Missed with Doctor Class

  • Field staff performance evaluation, appraisal, control and rewards

  • Secondary Sales Analysis